As the core of its development model, innovation is the driving force behind LILAS's leadership, making it possible to reach and improve the lives of its consumers, in Tunisia and in different regions in Africa, more thoroughly.

At the heart of LILAS' strategy is its ability to develop innovations internally, but also the willingness to draw on external resources and thereby create new ones, with our suppliers, laboratories, companies, etc. - to multiply LILAS’s capacities and innovate with external partners more rapidly.

Implemented in a cross-cutting manner and organized in a methodical way, innovation generates a continuous flow of concrete and measurable results on technologies and products as well as on packaging and production systems.

At LILAS, we make sure to carefully choose every component of our products according to its innocuousness and effectiveness. At each stage of development, we evaluate and analyze each ingredient to ensure that it is safe for our consumers.

Lilas Group offers a wide variety of detergents and hygiene products for women, men and babies.